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Vitali Zahharov, Product Designer.  
Los Angeles, CA.

Work (Dosist), Archive, About, Contact

Company
Dosist (YML)
Year
2019
Websitewww.dosist.com
Type
Full-time employee
Service
Website, UX, Mobile, Creative Direction
Area
Consumer, B2C, Ecommerce
Role
Senior Designer

Case Study #06





About Dosist is a globally recognized, modern wellness company empowering people to naturally manage their health & happiness through dose-controlled cannabis-based therapy.
Problem Dosist needed a modern ecom experience that reflected the quality of its products and strengthened customer trust.

The existing website lacked a scalable design system, making the experience inconsistent across pages and difficult to expand.
Approach Led the design direction and user experience for Dosist’s new e-commerce platform, laying the foundation that increased customer sign-ups.

My challenge was to create a fully responsive desktop and mobile experience, establish a unified design system based on the existing brand identity, and build a shopping journey that increased product discovery, customer confidence, and purchase intent.
Starting pointThe project began with low-fidelity wireframes to define the user flow, content structure, and core functionality. At the same time, we explored the product vision, branding, and naming. 

The final name, Taste, was chosen collaboratively by the team.
Creative directionThe founders had a clear vision inspired by Apple's design philosophy. The website needed to feel simple, clean, and effortless to navigate, allowing users to quickly find what they were looking for. 

I translated Dosist's minimal and approachable brand into a digital experience that reflected the same calm, premium aesthetic.
StyleAfter aligning on the creative direction, I applied the visual language across the website, building on Dosist's existing brand system while creating a cohesive and consistent digital experience.
CheckoutThe checkout flow included multiple scenarios and edge cases, requiring careful planning to ensure every path was clear, seamless, and compliant.
MobileMobile was our top priority, as it was the primary platform for most users. We focused on creating a fast, intuitive experience optimized for smaller screens from the very beginning.
Design systemI created a scalable design system that went beyond a simple UI kit. 

Since the product would continue evolving after launch, it gave both internal and external developers a consistent foundation to build new features quickly and maintain design quality.
Sessions increased
2x
 Webby Award
1
Ranked hottest startup
2nd
Website built in
6 months

Delivered a clean, elegant design that improved the global customer experience and earned a Webby Honoree award.

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