Forumam

Client
Executive Agency
2021
Services
Art Direction
Web
Motion
Website
Live website︎︎︎
About
Forum is an investor, developer and asset manager operating across North America, with over 25 years of operating history.

Challenge
The financial sector is crowded with numerous investment companies, making it a challenge to stand out. Our goal was to maintain the established branding while creating something truly unique and visually captivating. The focus was on designing an experience that utilized sleek, high-quality animations to engage users and differentiate the company in a saturated market.

Role
Full ownership of the project, from the early-stage wireframing to the fully functional product launch, I managed every aspect of the design process including countless meeting with the developers and meticulous QA after launch.

            In addition to crafting the visual elements, I carefully selected and suggested the most fitting images to elevate the overall experience and align with the brand's vision.