Clarifai
Client
Clarifai
2020—2021
Clarifai
2020—2021
Services
Art Direction
Web
Product
User Interface
Design System
Branding
Motion
Art Direction
Web
Product
User Interface
Design System
Branding
Motion
Accolades
About
Recognized by leading industry analysts for our award winning platform, Clarifai offers an end-to-end solution for modeling unstructured data for the entire AI lifecycle.
Challenge
In 2020, when AI was far less mainstream than it is today, the challenge was to present it as something approachable, engaging, and exciting rather than intimidating. I focused on crafting a design experience that made AI feel accessible and fun, appealing to both industry professionals and government clients. By dispelling fears and misconceptions, the goal was to help Clarifai showcase the potential of AI as a tool for innovation and progress, particularly in sensitive government sectors.
Role
I joined Clarifai as a full-time designer, where I collaborated closely with the another designer (founding), primarily focusing on the marketing aspects of the platform. My contributions included a complete redesign of the website, ensuring a clear separation between the public and private sections. This distinction was crucial for positioning Clarifai as a trusted partner, especially in the government sector, as the company had plans to implement AI solutions within government infrastructure.
Recognized by leading industry analysts for our award winning platform, Clarifai offers an end-to-end solution for modeling unstructured data for the entire AI lifecycle.
Challenge
In 2020, when AI was far less mainstream than it is today, the challenge was to present it as something approachable, engaging, and exciting rather than intimidating. I focused on crafting a design experience that made AI feel accessible and fun, appealing to both industry professionals and government clients. By dispelling fears and misconceptions, the goal was to help Clarifai showcase the potential of AI as a tool for innovation and progress, particularly in sensitive government sectors.
Role
I joined Clarifai as a full-time designer, where I collaborated closely with the another designer (founding), primarily focusing on the marketing aspects of the platform. My contributions included a complete redesign of the website, ensuring a clear separation between the public and private sections. This distinction was crucial for positioning Clarifai as a trusted partner, especially in the government sector, as the company had plans to implement AI solutions within government infrastructure.