California Pizza Kitchen


motion, 2020


︎        BUILDING A NEW DIGITAL ECOSYSTEM TO FUEL CPK’S FUTURE


service
UI, Web, art-direction, motion
website
cpk︎︎︎

IN A WORLD WHERE DINE-IN WENT DIGITAL OVERNIGHT, CALIFORNIA PIZZA KITCHEN’S GLOBAL PROMINENCE WAS BEING PRESSURED TO THE BRINK OF BANKRUPTCY. OUR CHALLENGE WAS TO COOK UP A DIGITAL EXPERIENCE RIPE WITH CUSTOMIZATION, USABILITY AND EASE OF ORDERING AT SPEED AND SCALE.

Started with different ideas and concepts︎︎︎




Building a new digital ecosystem to fuel CPK’s future.








people
stephen clements, vitali zahharov, Lauren Allen, August KreowskI, Rafael Cordeiro, nadia sko