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01_Project_001/2018
Interface
For YML
01_Project_001/2018
Interface
For YML
PureStorage
Customers worldwide are deeply passionate about Pure Storage and the way it simplifies their workflow. Our goal was to tap into this enthusiasm and show prospective customers why they should use Pure for their data storage needs.
The existing site suffered from overly technical and vague statements about their technology. It was unclear to visitors what their product is and why customers love it. In addition, the page was bombarded with calls to actions, causing choice paralysis for customers.
Visual Direction
Concept Design
Concept Design
In action

Fully responsive
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Leadership

Homepage
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Mobile homepage
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Mobile homepage
