Starting Point
We knew from the beginning that this platform needed serious improvement—so where do you start?
Good start is rethink the structure and architecture: the user flow, the content hierarchy, what information should stay, what should be removed, and what might need to be added. Some elements may work but still deserve a second look. There are hundreds of questions to answer along the way.
Everything now has to follow our new design language, which is solid and backed by clear rules. But there’s another challenge—you can’t build a design system in isolation. It needs to evolve alongside the actual product.
So when I notice that a button size or padding doesn’t feel right in a real context, I go back and fine-tune the system to make sure everything is 100% aligned with our new direction.
Explore
After about week of work and exploration, I presented several directions that eventually evolved into the final concept—one that the entire team, including CEO Tom Bilyeu, genuinely loved the new direction and creative approach.After a few rounds of edits, we finally presented the final look and feel of the upcoming major platform update—highlighting its key advantages and offering clear suggestions for further improvements.
Deliver