Zenfolio

Designed from the ground up, the new Photobooker, by Zenfolio, is a marketplace of trusted photographers. Here, customers can find, connect with, and ultimately hire photographers for any occasion.

We worked closely with stakeholders to define goals and values for the platform. We did this by asking them what companies they love and why. We then consolidated these into key design principles.

Started from different concept ideas as options for the client. First of all, we need to understand why people are using such sites as this one — they want to find someone. How they can do it? Of course by using Search, cause in this case — Search is the crux of the user experience and is the main method of discovering and finding a photographer. It’s important to do it smart, sexy and very easy for clients. Second, the ultimate goal was to book a photographer and, we made that process simple and easy with a one-step checkout.

The new platform was a major step for Zenfolio, pivoting their business toward a marketplace model. Our work helped set the foundation for a new company vision,
successfully positioning them for a new round of funding.

Second, the ultimate goal was to book a photographer and, we made that process simple and easy with a one-step checkout.

Creaetive Director: Stephen Clements
Art-Director: Alex Huang
Lead Designer: Vitali Zahharov
UX Lead: Vilia Ingriany
UX Designer: Angelina Tanoto

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