Prism
Prism
Website
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Service
Product, UX, Animation, Mobile, Web
Product, UX, Animation, Mobile, Web
Area
Consumer · B2B · Finance
Consumer · B2B · Finance
Prism, a first-of-its-kind lending platform tailored to startup tech companies and employees, today announced the launch of its origination services following combined Seed and Series A fundraises of $26 million led by Pantera Capital and Human Capital.
Problem: Lending to startup employees involves equity, vesting schedules, tax implications, and loan terms. Most users don’t fully understand how these products work, which leads to confusion, drop-offs, and hesitation.
Solution: Introduced a fresh visual identity, created prototypes that brought the product to life. Simplified a complex financial product through thoughtful design, making it feel accessible and easy to navigate.
I developed a fully functional desktop and mobile platform that seamlessly integrated with the brand’s identity. The challenge was to ensure the site remained intuitive and visually works for first-time users.
I collaborated closely with stakeholders to ensure the product aligned with business goals, while working hand-in-hand with developers, designers, the head of product, and founders.
Homepage
Platform
Design Language
built a scalable design system used throughout the platform and extended the brand so it works seamlessly both online and in physical touchpoints.
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