Prism — Vitali Zahharov. Product Designer

Vitali Zahharov, Product Designer.
Los Angeles, CA.

Work (Prism), Archive, About, Contact

Company
Prism

Year
2022—2023

Websitewww.prism.co

Type
Full-time employee

Service
Product, Design System, Marketing, UX, Inteface, Mobile

Area
Business, B2C, Fintech

Role
Lead Designer

Case Study #09

About

Prism, a first-of-its-kind lending platform tailored to startup tech companies and employees, today announced the launch of its origination services following combined Seed and Series A fundraises of $26 million led by Pantera Capital and Human Capital.

Problem

Applying for a loan is often a stressful and confusing process. Users are required to make important financial decisions while navigating complex forms, eligibility requirements, and multiple approval scenarios.

My challenge was to design the experience from 0 to 1, creating a simple, intuitive flow that reduced uncertainty at every step. Every interaction and possible edge case was carefully considered to prevent errors, improve completion rates, and build trust throughout the application process.

Approach

Led the design team that built seamless product experience and created a scalable design system that unified workflows across teams and supported future product growth.

I worked closely with the founders from day one, helping shape both the product strategy and user experience. Starting with research, user flows, and rapid prototyping, I iterated through multiple concepts before building a scalable design system that unified the product across web and mobile.

Alongside the platform itself, I designed the company's branding, marketing website, and investor-facing materials to create a consistent experience across every customer touchpoint. By balancing business objectives with user needs, I helped establish a strong design foundation that could scale as the company evolved.

Design System

Systems aren’t built overnight—they require continuous testing, iteration, and refinement.

Every system evolves through multiple updates and improvements, demanding careful attention from designers to ensure it remains effective, intuitive, and user-friendly.

See the Double’s Design System

Mobile

Systems aren’t built overnight—they require continuous testing, iteration, and refinement.

Every system evolves through multiple updates and improvements, demanding careful attention from designers to ensure it remains effective, intuitive, and user-friendly.

Marketing

Systems aren’t built overnight—they require continuous testing, iteration, and refinement.

Every system evolves through multiple updates and improvements, demanding careful attention from designers to ensure it remains effective, intuitive, and user-friendly.

Series A
$26M

Developed
Design system

Team
2 designers

Introduced a fresh visual identity, created prototypes that brought the product to life. Simplified a complex financial product through thoughtful design, making it feel accessible and easy to navigate.

Next work
Taste