About

Gender equality means social and legal rules are not gender-based.

Challenge

The challenge was to create the right branding for a topic as sensitive and crucial as gender equality, especially in today’s social climate. I had to ensure that the design was not only visually compelling but also reflective of the values of equity, diversity, and inclusion. The goal was to craft a brand identity that communicated these principles authentically, resonating with a wide audience while maintaining sensitivity to the complexities of the subject. Balancing creativity with responsibility was key to producing a concept that aligned with the mission and societal values.