Woomen
Client
Personal
2021
Personal
2021
Services
Art Direction
Web
Branding
Motion
Art Direction
Web
Branding
Motion
About
Gender equality means social and legal rules are not gender-based.
Challenge
The challenge was to create the right culture fit for a topic as sensitive, especially in today’s social climate.
I had to ensure that the design was not only visually compelling but also reflective of the values of equity, diversity, and inclusion. The goal was to craft a brand identity that communicated these principles authentically, resonating with a wide audience while maintaining sensitivity to the complexities of the subject. Balancing creativity with responsibility was key to producing a concept that aligned with the mission and societal values.
Gender equality means social and legal rules are not gender-based.
Challenge
The challenge was to create the right culture fit for a topic as sensitive, especially in today’s social climate.
I had to ensure that the design was not only visually compelling but also reflective of the values of equity, diversity, and inclusion. The goal was to craft a brand identity that communicated these principles authentically, resonating with a wide audience while maintaining sensitivity to the complexities of the subject. Balancing creativity with responsibility was key to producing a concept that aligned with the mission and societal values.
︎︎︎ Poster Outside, Option #1
︎︎︎ Poster Outside, Option #2
