About
Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the relentless creation of entertaining and empowering content.
I was brought on to lead the complete redesign of the platform, introducing a fresh design language while retaining select elements the company still valued, ensuring a seamless blend of old and new.
A significant part of my work was dedicated to marketing.
I collaborated closely with the marketing team to improve conversions and deliver impactful results.
I was responsible for funnel pages, marketing landing pages, social media banners, posters, and various other promotional materials across the company.
Problem
Impact Theory had one major global problem—lack of consistency. Many people worked on it before me, each adding something new without considering what came before. It’s total mess without proper design language.
Impact Theory isn’t just a platform—it’s a lifestyle for thousands of students worldwide. It should function seamlessly, free of bugs and broken elements, creating an experience that attracts more students rather than driving them away.