About
Thrive Market is an online membership-based marketplace offering high-quality, sustainable, and organic products at affordable prices.
This project was a collaborative effort involving a team of over 10 professionals, including designers, developers, and project managers.
My role focused on product design, interface, and mobile experience, while also contributing to animations to ensure the client had a clear vision of how everything would function.
Problem
Their current website is outdated, broken, and lacks essential features. It overwhelms users with unnecessary information that is poorly organized across pages. There's no proper search functionality, making it difficult for users to find what they need.
Additionally, the onboarding process is confusing, leading to frustration for first-time visitors.