Lead Designer
Impact Theory

Website:
impacttheory.com
Service:
Creative Direction, Product, UX, Marketing, Interface, Desktop, Mobile, Motion

Details
Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the relentless creation of entertaining and empowering content. 

Impact Theory had one major global problem—lack of consistency. 
Many people worked on it before me, each adding something new without considering what came before. It’s total mess without proper design language that easialy could connects dots between projects.

My goal was to transform everything into a dynamic system—an living organism that seamlessly connects across all the projects that includes funnels, marketing and print materials and landing pages.



Impact
By redesigning the entire platform, establishing a new design language, and updating all marketing pages, I’ve managed to double the mobile traffic and received positive feedback from the users who actively use Impact Theory as their day-to-day inspiration hub.

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