Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the relentless creation of entertaining and empowering content.
Problem: Impact Theory had one major global problem—lack of consistency. Many people worked on it before me, each adding something new without considering what came before. It’s total mess without proper design language. Impact Theory isn’t just a platform—it’s a lifestyle for thousands of students worldwide. It should function seamlessly, free of bugs and broken elements, creating an experience that attracts more students rather than driving them away.
Solution: My goal was to transform everything into a cohesive, dynamic system—an evolving, living organism that seamlessly connects across all projects.