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Vitali Zahharov, Product Designer.  
Los Angeles, CA.

Work (Investo), Archive, About, Contact

Company
Investo
Year
2025
WebsiteArchived
Type
Full-time employee
Service
Logotype, Product, UX, Mobile, Creative Direction
Area
Consumer, B2C, Fintech
Role
Lead Product Designer

Case Study #02




About Investo is an AI-powered investment platform that helps users discover personalized investment strategies based on their goals, preferences, and risk profile. Instead of spending hours researching, users receive tailored recommendations powered by AI.
Problem Investment research is complex and time-consuming. Existing platforms often require users to analyze large amounts of information themselves, making it difficult to discover the right strategies with confidence. There are few products that simplify this process while providing personalized, research-backed recommendations.
Approach Designed a simple and intuitive product experience that transforms complex investment research into a guided AI workflow. Every step was crafted to make recommendations transparent, easy to understand, and effortless to act on.
Starting pointTo move faster, we reused Double Finance's existing design system. 

Since Investo was originally conceived as a feature within Double, this allowed us to focus on validating the product experience rather than rebuilding the UI from scratch. 

As the concept evolved, Investo became a standalone product.
ProductWe started from scratch to define the product flow and validate different scenarios. 

Instead of jumping straight into high-fidelity designs, we focused on wireframing first. Since the product evolved almost daily in a fast-paced startup environment, this approach allowed us to iterate quickly and make informed design decisions.
Product built in
2 Months


Reduced the complexity of investment research by turning multiple steps into a single AI-powered workflow.

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