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Vitali Zahharov, Product Designer.  
Los Angeles, CA.

Work (Pacce), Archive, About, Contact

Company
Pacce
Year
2024
WebsiteArchived
Type
Contractor
Service
Creative Direction, Website
Area
Consumer, Packing
Role
Creative Director

Case Study #05


About Pacce is a China-based packaging company focused on creating high quality packaging solutions for brands across a wide range of industries. The goal was to build a modern identity that reflects the company's ambition and premium positioning.
Problem The packaging industry is highly competitive, with many companies sharing similar branding and lacking a distinct visual identity. Pacce needed a recognizable brand that would stand out and communicate quality, innovation, and trust.
Approach I created a flexible visual identity centered around a custom logotype with a clean, modern aesthetic. The mark was designed to be distinctive, memorable, and adaptable across packaging, digital, and print applications, giving Pacce a unique presence in the market.
Starting pointTo find the right look and feel, I explored multiple logo concepts and visual directions. 

Each iteration was built around a different idea and meaning, helping shape a distinctive identity that best represented the Pacce brand.
Finding the uniquenessThe goal was to create a typographic logo that could work across every touchpoint, from packaging and print to digital applications. 

Rather than designing an icon, I focused on crafting a distinctive wordmark that was memorable, highly versatile, and instantly recognizable in any context.
Logotype that workThe identity is built around a custom wordmark, proving that typography alone can create a memorable brand. 

Every detail was refined to ensure clarity, flexibility, and strong recognition at any size.
WebsiteDesigned a clean, responsive website that extends the brand identity into a digital experience. 

Every page reinforces Pacce's modern positioning while clearly communicating its services and expertise.
Outside worldBuilt a flexible identity system that adapts seamlessly across packaging, print, digital, signage, and marketing materials.
Concepts were created
5
 Built in
3 months
Created 
Scalable visual identity
Brand recoginition
+40%
The new visual identity gives Pacce a more premium and recognizable presence. It helps the company stand out from competitors while creating a scalable brand system for future growth.

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