Pillar




Founding Product Designer
Double Finance

Website
trypillar.come
Service
Product, UX, Design System, Mobile, Web, Branding

Area
Consumer  ·  B2C  ·  B2B  ·  Fintech

Pillar is an AI-powered platform that helps businesses deliver instant, accurate answers to customer questions across website, chat and product. 



Problem: Despite the rise of fintech products, there were no tools that allowed users to invest in strategies through fast, relevant, and personalized AI interactions. The goal was to create a unique and reliable experience that removes complexity from traditional investing.


Solution: When people visit most websites, it’s often unclear what the product actually does. They have to scroll, read, and search through pages to find simple answers. Businesses lose potential customers because users can’t get quick, clear information about their product.
Impact


1 Month

Completion and delivery of the MVP


10+

Clients during MPV
Branding
Started by defining the core requirements and focusing on creating an intuitive experience. The main challenge was the limited timeline, with only two weeks to complete the project from start to finish.



MVP
The app handles a lot of data, so it had to be designed to feel simple and instantly understandable for first-time users.
Dashboard

Users could choose how to display the AskAI widget—either as a floating button, a search bar, or hidden within the FAQ section. It was designed to be fully customizable, allowing brands to adapt and embed it seamlessly into their websites.
Embed Widget


Users can preview how it looks within the app and see exactly how it works by answering real questions. They can toggle between searching within the website or interacting directly with the AI.
AskAI Modal



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© Vitali Zahharov, 2025