Thrive Market


UI, 2020

︎        THE FUTURE OF GROCERY, DESIGNED IN CALIFORNIA


service
UI, Web, mobile, art-direction, motion

IN A WORLD WHERE DINE-IN WENT DIGITAL OVERNIGHT, CALIFORNIA PIZZA KITCHEN’S GLOBAL PROMINENCE WAS BEING PRESSURED TO THE BRINK OF BANKRUPTCY. OUR CHALLENGE WAS TO COOK UP A DIGITAL EXPERIENCE RIPE WITH CUSTOMIZATION, USABILITY AND EASE OF ORDERING AT SPEED AND SCALE.

To help Thrive Market create a digital experience that increased sign-ups and first-box shipments, our design was built of entirely configurable components. This allowed Thrive Market to not just launch a new website, but rapidly experiment, iterate and perfect it over time.

people
stephen clements, vitali zahharov, august kreowski, Jeff Lo, hugo gomes, Melissa Belongea, Claire Yuan, angelina tanoto, VILIA INGRIANY