Starting from the bottom
As always, I started from the ground up. I needed to understand and define the core of the project—the design system.
They had various elements from different sources, like triangles (from Tom Bileyu’s project) and circles (from Lisa Bileyu’s projects and podcasts).
The existing design also included the Futura font and blue as the primary color. My task was to gather all these elements and consolidate them into a unified system, which is where I began.
Some elements—like the use of primary blue for Tom Bilyeu and pink for Lisa Bilyeu, as well as the triangle for Tom and circle for Lisa—were already established before I joined the IT, that was part of the branding and company wanted to save that unique character.
See the ITU’s Design System