Smooth push
One of Thrive Market's key challenges is low user engagement—from browsing to making a purchase. Our mission is to rethink the entire flow, ensuring a seamless shopping experience that is both visually appealing and functional.
We also need to accommodate varying amounts of product information—some items may have extensive details, while others have just a few sections—all while maintaining a cohesive and intuitive design.
Combining client research along with our own user research, we created a visual representation of the key messages and trigger points for incentivizing the membership service.
This helped both teams easily recognize the moments that matter within the user journey flow.