Thousands of iteractions
We knew from the beginning that this platform needed serious improvement—so where do you start?
You start by rethinking the structure and architecture: the user flow, the content hierarchy, what information should stay, what should be removed, and what might need to be added. Some elements may work but still deserve a second look. There are hundreds of questions to answer along the way.
Everything now has to follow our new design language, which is solid and backed by clear rules. But there’s another challenge—you can’t build a design system in isolation. It needs to evolve alongside the actual product.
So when I notice that a button size or padding doesn’t feel right in a real context, I go back and fine-tune the system to make sure everything is 100% aligned with our new direction.