Marketing
While I was focused on the platform redesign, I was also working in parallel on funnel and marketing landing pages to promote our products — including courses, studies, and podcasts.
These pages needed attention and had to be aligned with the upcoming platform update to maintain visual consistency.
Since they were built in Framer, it was easy to update them quickly, which made them the perfect place to test our new look and feel. This allowed us to measure conversion rates and see how users would react to the refreshed design direction.
As mentioned earlier, their branding is slightly different — Tom’s has a bold, more intense blue tone, while Lisa’s is softer, with a girly yet bold vibe.
This contrast helps emphasize their unique identities while maintaining a cohesive brand experience.