Starting pointTo find the right look and feel, I explored multiple logo concepts and visual directions.
Each iteration was built around a different idea and meaning, helping shape a distinctive identity that best represented the Pacce brand.
Finding the uniquenessThe goal was to create a typographic logo that could work across every touchpoint, from packaging and print to digital applications.
Rather than designing an icon, I focused on crafting a distinctive wordmark that was memorable, highly versatile, and instantly recognizable in any context.
Logotype that workThe identity is built around a custom wordmark, proving that typography alone can create a memorable brand.
Every detail was refined to ensure clarity, flexibility, and strong recognition at any size.
WebsiteDesigned a clean, responsive website that extends the brand identity into a digital experience.
Every page reinforces Pacce's modern positioning while clearly communicating its services and expertise.
Outside worldBuilt a flexible identity system that adapts seamlessly across packaging, print, digital, signage, and marketing materials.