Starting pointTo find the right look and feel, I explored multiple logo concepts and visual directions.
Each iteration was built around a different idea and meaning, helping shape a distinctive identity that best represented the Pacce brand.
Finding the uniquenessThe goal was to create a typographic logo that could work across every touchpoint, from packaging and print to digital applications.
Rather than designing an icon, I focused on crafting a distinctive wordmark that was memorable, highly versatile, and instantly recognizable in any context.
FinalizeAfter several rounds of feedback and revisions with the client, the logo was finally approved and became the final version.
Logotype that workThe identity is built around a custom wordmark, proving that typography alone can create a memorable brand.
Every detail was refined to ensure clarity, flexibility, and strong recognition at any size.
WebsiteDesigned a clean, responsive website that extends the brand identity into a digital experience.
Every page reinforces Pacce's modern positioning while clearly communicating its services and expertise.
Outside worldBuilt a flexible identity system that adapts seamlessly across packaging, print, digital, signage, and marketing materials.