Starting pointAs the team worked with the client to define the product, I focused on creating multiple visual directions to help shape the product's identity and establish a clear design vision early in the process.
Define productBefore designing the interface, I’ve mapped and iterated on multiple wireframes to identify the most intuitive shopping journey.
This process helped simplify complex interactions and create a faster, more user-friendly experience.
ProductI contributed to both the mobile and desktop experiences, with a mobile-first approach since the majority of users shop on their phones.
I also created interactive prototypes and animations to clearly communicate product behavior to both the client and engineering team.
Beyond the UI, I helped simplify the shopping flow, making checkout faster and more intuitive while working closely with the team to prioritize the features that mattered most to users.
Design SystemI’ve helped built a scalable design system that made future updates faster and more consistent. While our scope focused on the core experience, we ensured the internal team could easily expand and maintain the product long after the project was complete.