Case Study #12
About
PAX is a premium cannabis brand known for its sleek, technology-driven vaporizers.
Problem
The existing website didn't reflect the quality of the products. Customers struggled to compare devices, understand key features, and confidently choose the right vaporizer. Majority of (potential) clients are coming from mobile, so the main focus is mobile experience.
Approach
Led the UX and visual design for a premium ecommerce experience that highlights the products, simplifies shopping, and elevates the overall brand perception.