Case Study #11
About
Taste is an AI-powered mobile app that understands natural language and helps users find the exact products they're looking for, even from vague or descriptive searches.
Problem
Traditional shopping apps often struggle to understand descriptive searches, returning irrelevant results or failing to find matching products. They also lack reliable product research and direct links to purchase the items users discover.
Approach
Designed a simple and intuitive mobile experience that makes a sophisticated AI process feel effortless. The goal was to minimize friction, clearly communicate each step of the search, and deliver more accurate product recommendations with direct shopping links.