Duffl
A 10-minute delivery service for college students. Made for students, by students.
Client
Duffl
Duffl
Services
Product
Web
Design System
Marketing
Product
Web
Design System
Marketing
Year
2022
2022
Conclusion, numbers, workflow
I was hired as the first designer in the company (founding), entrusted with the mission to rejuvenate the aesthetic, establish a cohesive design system, and infuse a touch of coolness into the overall visual identity. My goal was to breathe new life into the old/previous designs, creating a fresh and dynamic experience for young audience (make it it fun and pop!), work closely with stakeholders.
After new design language was established Duffl’s audience was grown twice it’s original size.
Live website︎︎︎
I was hired as the first designer in the company (founding), entrusted with the mission to rejuvenate the aesthetic, establish a cohesive design system, and infuse a touch of coolness into the overall visual identity. My goal was to breathe new life into the old/previous designs, creating a fresh and dynamic experience for young audience (make it it fun and pop!), work closely with stakeholders.
After new design language was established Duffl’s audience was grown twice it’s original size.
Live website︎︎︎