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Vitali Zahharov, Product Designer.  
Los Angeles, CA.

As a design leader I solve meaningful problems through research and creativity, bringing beautiful and emotion-driven work to life with solid knowledge and critical thinking.
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Work (Pax), Archive, About

Company
PaxYear
2022Website ArchiveService
Creative Direction, Mobile, Website, UXArea
Consumer, WellnessRole
Creative Designer

Case Study #12




About PAX is a premium cannabis brand known for its sleek, technology-driven vaporizers.
Problem The existing website didn't reflect the quality of the products. Customers struggled to compare devices, understand key features, and confidently choose the right vaporizer. Majority of (potential) clients are coming from mobile, so the main focus is mobile experience.
Approach Led the UX and visual design for a premium ecommerce experience that highlights the products, simplifies shopping, and elevates the overall brand perception.
Starting pointI started with wireframes to determine the content, layout, and user flow before moving into the final visual design. This helped create a solid foundation and ensured every screen had a clear purpose.
ExperimentingI started with wireframes to determine the content, layout, and user flow before moving into the final visual design. This helped create a solid foundation and ensured every screen had a clear purpose.
DeisgnI started with wireframes to determine the content, layout, and user flow before moving into the final visual design. This helped create a solid foundation and ensured every screen had a clear purpose.

This was a pitch project created to present a new digital direction for PAX. I developed the concept from wireframes to high-fidelity designs, focusing on a premium ecommerce experience and stronger product storytelling.
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