Pax




Designer
ANML

Website
-

Service
Creative Direction, UX, Mobile, Web

Area
Consumer  ·  B2C  ·  Lifestyle


Pax Labs is an American electronic vaporizer company founded in 2007 that markets the Pax vaporizers.



Problem: The main challenge was that Pax’s product lacked a clear narrative. Despite being a high-quality vaporizer, the story behind it wasn’t communicated well enough to help users understand its innovation, design, and benefits. Pax wanted to change that perception and highlight how exceptional their products truly are.


Solution: I designed a mobile-first experience that reimagined how a vaporizer product could be presented digitally. Instead of a typical scrolling e-commerce layout, I focused on storytelling—creating a flow that revealed the product’s story, materials, and purpose in an engaging, modern way. The result was a seamless blend of brand storytelling and product education that elevated how users perceived Pax.
Wireframe
PAX embraces vivid, confident colors that capture the energy of modern design and contemporary culture.



Applying visuals 
Visual options
Final version
PDP Page
The product page transforms scrolling into storytelling, guiding users through an immersive journey that unveils the essence of the product.

Wireframe
Wireframe, applied visuals

Applying visuals.


Other Sections
Mobile Mockup

Exploring different color combinations (off the brand) to give client options to think 






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